Unlocking Web3 growth with data-driven digital marketing and acceleration services.
We specialise in catalysing Web3 project growth with full-funnel and targeted, data-driven marketing. From pre-token launch to market adoption, we provide streamlined marketing support, ensuring every phase of your project's journey is accelerated for optimal success.
Our audience-first methodology solves blockchain’s biggest marketing problem — acquiring users
Wallet analysis
With our proprietary tech, we take any on-chain contract or community and build audience segments to target across the open web and on social.
Social analysis
We also carry out in-depth analysis into your desired users, establishing where they are online, what motivates them and how to approach them most effectively to drive conversions.
Semetrix Joins Seedify’s Solutions Partners Program to Enhance Web3 Project Success
Semetrix create highly sophisticated audience segments to drive performance across the following digital channels:
Display advertising
Programmatic advertising offers significant benefits to Web3 projects. It allows for precise targeting, enabling projects to reach their desired audience effectively. With automated processes and real-time optimization, programmatic advertising maximizes campaign efficiency and cost-effectiveness. It also provides valuable insights through data analysis, helping projects refine their marketing strategies and achieve higher user acquisition and engagement.
By leveraging programmatic advertising, Web3 projects can increase visibility, drive adoption, and build a strong community around their decentralized applications and blockchain-based solutions.
Paid social
Paid social advertising provides numerous benefits for Web3 projects. It offers precise audience targeting, allowing projects to reach the right users who are interested in decentralised technologies and blockchain solutions. With the ability to leverage powerful social media platforms, paid social advertising enables projects to generate awareness, drive engagement, and attract potential users and investors.
It also provides a scalable and measurable advertising channel, allowing projects to optimise their campaigns based on real-time data and achieve maximum return on investment (ROI).
By utilising paid social advertising, Web3 projects can effectively promote their offerings, build their communities, and accelerate their growth in the dynamic landscape of decentralised technologies.
Paid search
Paid search advertising offers significant benefits for Web3 projects. It allows projects to target specific keywords and phrases related to decentralised technologies and blockchain solutions, ensuring that their ads appear prominently in search engine results.
This targeted approach ensures that projects can reach users actively seeking information and solutions in the Web3 space. Paid search advertising also provides immediate visibility and can drive qualified traffic to project websites or landing pages. With the ability to measure and optimize campaigns in real-time, paid search advertising enables projects to maximize their marketing budgets, increase brand visibility, and capture valuable leads in the competitive Web3 industry.
Creative
High-quality creative imagery and messaging provide significant benefits for Web3 projects. They capture attention, communicate brand identity, and evoke emotions, effectively conveying the unique value proposition of a project in a visually appealing manner. With compelling imagery and messaging, Web3 projects can differentiate themselves, establish credibility, and resonate with their target audience.
This combination creates a memorable and impactful user experience, driving engagement, attracting users and investors, and ultimately fostering a strong and loyal community around the project's decentralised technologies and blockchain solutions.
Social analysis
Social analysis is the systematic examination and interpretation of social structures, patterns, and behaviours within a given society or group. It involves studying the relationships, norms, values, and power dynamics that shape individuals' interactions and collective behaviour.
Through this process, social analysis aims to uncover underlying social phenomena, identify social problems, and propose solutions for enhancing social well-being and understanding.
STEP 1
Build audience
Conduct deep dive insight studies into both social and on-chain activities to build out highly targeted audience segments for each campaign.
How does it work?
STEP 2
Creative process
Development of visuals, and messaging that communicates the brand’s message and resonates with the target audience.
STEP 3
Agree KPIs and establish tracking for reporting
Establish and finalise key performance indicators (KPIs) for the project, and ensure that tracking and reporting mechanisms are properly set up and organised.
STEP 4
Launch campaign
Initiate the digital marketing campaign, utilising various online channels and strategies to promote and reach the target audience. Monitor and optimise campaign performance to achieve desired results and objectives.
STEP 5
Drive conversions
Create a seamless user experience to maximise the conversion rate and achieve campaign KPIs such as sign ups, joining a community, downloading games/apps and investing in projects. Optimise campaigns, landing pages, and calls-to-action to maximize the conversion rate.
STEP 6
Provide reporting and insight
Deliver comprehensive reports and analysis that provide valuable insights into the performance of the digital marketing campaign. This includes metrics, trends, and recommendations to optimise future marketing efforts and achieve desired goals.
Find out more about us
5 reasons to work with Semetrix
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We specialise in the latest technology, data and trends associated with running digital campaigns in the web3 world. We have a deep understanding of blockchain, cryptocurrencies, smart contracts, NFTs, and other Web3 concepts. This expertise allows us to develop innovative marketing strategies that leverage these technologies to reach and engage target audiences effectively.
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Web3 technologies have a dedicated and rapidly growing community. By partnering with us, you gain access to our networks and connections within the Web3 space. We will help you target and reach niche audiences who are actively involved in defi, crypto gaming, blockchain projects, and more.
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We rely on data analysis and insights to continuously optimise and refine your advertising campaigns. We monitor KPIs, track conversions, and leverage data to make data-driven decisions that drive better results, improving your return on investment.
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Many digital advertising mediums such as the social channels (Facebook, Instagram, Twitter) have limitations when it comes to promoting crypto-related products and services. We have vast experience working with adtech platforms which allows us to get around any compliance issues meaning your campaign doesn’t get blocked.
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Crafting compelling ad creatives and persuasive ad copy is crucial for capturing audience attention and driving engagement. We have a creative team that specialises in developing visually appealing and engaging ads which will ultimately help to achieve higher ROI.
Latest insights
“Semetrix has been a key driver in Syscoin’s ongoing brand awareness campaigns. Their professionalism and industry knowledge has made the targeting incredibly fruitful.”
Michiel — Syscoin Foundation Vice President